Throughout the December trading period, there have been consistent areas of interest expressed by retailers:
Has consumer behaviour changed this December especially with the impact of on line sales?
What was the pattern of trading across the second half of December 2018.
We have addressed these questions as follows:
Outside traffic (shopping centre visitors) numbers and daily patterns
Conversion to Inside traffic (in-store)
Trading patterns have been analysed with data in mind
Compared to Last Year (LY) and across each of the days in December 2018
Average Transaction Values (ATV)
Sales $ compared to Targets (budgets)
Sales compared to LY
In this analysis Kepler will analyse the trends and daily variations to provide retailers with a view of overall Australian retail sales performance in December 2018 and seek to identify the sales drivers which most affected this performance.