Returning customers have received the message of a brand well and clear. They are decision makers who suffered little to no dissonance with previous purchases and enjoyed the overall experience. Ultimately, loyalty results from customers feeling satisfied through brand interaction and experience. As we all know, the happy returning customer’s LTV is much greater than one who returns on a whim.
As more and more brick and mortar stores learn to incorporate detailed engagement with consumers by enhancing experiences, there will be a way to measure the quality of brand and consumer interaction within the store. Learning where shoppers go, how long they stay and the rate at which they return all will help you understand how best to create an experience that engages and creates loyalty and drives revenue. Kepler Analytics can help you, Aussie Retailers, take the first step on the path increasing customer loyalty and thus growing revenue.
You can follow us on twitter at @KeplerAnalytics, call us: 1800 300 892 or email us at: email@example.com. At Kepler we believe that privacy is most important. Secondly, understanding your foot traffic and visual merchandising is the start to bridging the gap between the physical and digital. Customer behaviour can help you see what types of communications are working. Linking your foot traffic to digital and traditional marketing campaigns will allow you to see how your marketing efforts actually affect sales. Our goal is to grow your Revenue! As always, do your research and use a solution that helps you achieve the goals of each new project.
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